Announcements & Upcoming Events
Ballot Statements & Rebuttals
Frequently Asked Questions
News Articles Archive
What People Are Saying
You Can Do to Pass Measure T
Kate Christensen, owner of The Garden Gate in Arcata, supports Measure T! (30 secs)
Ray Raphael, Humboldt County Historian, supports Measure T! (30 secs)
Letters to the Editor
Tips on writing a good letter
1. Pick one subject and stick to it. There are 20 reasons why this campaign is needed, but people don't remember more than one argument at a time; so pick your favorite topic and write about it exclusively.
2. Outline before you write. Political letters are arguments: The following is true, because, 1) first reason, 2) second reason, 3) final reason (State your most powerful reason last, for greatest impact.). For these reasons, the preceding is true.
3. Get right to the point. Bad: "Editor: I've been thinking about all the political issues facing us these days and..." Better: "Editor: The Fair Elections and Local Democracy Ordinance will protect our local laws from outside special interests."
4. Keep it short and simple. Keep words and sentences short and don't multiply adjectives.
5. Use your own words. Simply "talk" to your yellow pad or word processor. The result will carry your special personality. Then read your composition out-loud and simplify any parts that are hard to read.
6. Avoid "thinking." Don't use phrases like, "I think that..." "I believe that..." "In my opinion...." Bad: "I feel confident in stating that Measure T will protect our community." Better: "Measure T will protect our community."
7. Avoid repeating other arguments. Don't give opposing arguments more exposure by repeating them. Bad: "Dear Editor: Regarding the assertion that Measure T campaign is anti-corporate." Better: "Dear Editor: The Measure T campaign is pro-democracy and levels the playing field for local corporations."
8. Don't comment on the publication. Bad: "Though you are obviously conservative, you should at least be fair to Measure T campaign..." Worse: "I'll bet you'll never print this letter, but..."
9. Include your address (or at least your name and town). If you have a valid reason, you may ask the editor to withhold your name.
10. Submit to only one publication at a time. Publications like exclusives, not mass mailings. If your letter isn't printed, send it to a second publication.
Other Hints for Effective Letter Writing
- If possible, reference an article in the newspaper
you're writing to. Newspapers are more likely to publish letters
that respond to their coverage, rather than random opinions from outer
space. Commenting on a specific article shows the editor that
you're paying attention to what s/he is printing and offers other readers
a context for your concerns.
- Be concise and, if the newspaper has a word limit,
don't exceed it. Short, well-written letters with a clear point
are more likely to be printed than long-winded letters with multiple
concerns. Plus, brief letters will catch more readers - and
readers who know less about your topic - than complicated letters.
Jane Voter, who's never heard of Measure T, might not be inclined
to begin by reading a position paper on the merits of the ordinance,
but could be interested in more information after skimming a well-written
- Punch the first line. That is, make sure
that your opening sentence both engages and expresses the gist of your
opinion. What was your gut reaction to the story you're responding
to? What is it that makes you so excited, outraged, concerned,
or supportive of the reporter's view? What information was wrong
or missing? Be up-front and perhaps a little bold - reach out
and pull them in as you then...
- Back it up! Include a key fact or reason
that supports your opinion. If appropriate, include a few, but
don't get too complicated - you're only writing a paragraph or two
overall. Statistics, examples, or quotes work well.
- Finally, offer a solution. In this campaign, "Support
Measure T!" is a great suggestion for readers. Include a reason
why this solution is appropriate. For example, tell the readers
why you will vote yes and encourage them to do the same. Finishing
with a positive message points the reader in a supportive direction
as he or she puts the paper down to tell a friend about your thought-provoking
Contact Information for Local Newspapers
• Keep it to 250 words or
• Include your full name, phone number,
and physical address - only
your name and hometown will be published, P.O. Boxes don't count • Email
via webform at: www.times-standard.com/writealetter
• Fax to: (707) 441-0501
• Postal mail to:
Letters to the Times-Standard
P.O. Box 3580 Eureka,
• No word limit, but most published letters
are 300 words or fewer
your full name, phone number, and address - only your name
and hometown will be published
• Email to: firstname.lastname@example.org
• Fax to: (707) 476-8092
• Postal mail to: Submissions c/o The Eureka Reporter 513 Second Street
Eureka, CA 95501
North Coast Journal
• Letters should be 250 words or fewer
• Deadline is 11:00am on Monday,
published weekly on Thursdays
• Include your full name, phone number, and
city of residence - only
your name and city will be published
Priority given to "local topics that
the Journal has covered"
• Email to: email@example.com
• Submit via webform at: www.northcoastjournal.com/mailbox
• Fax to: (707) 826-2060
• Postal mail to: North Coast Journal, 145 G Street, Suite A Arcata, CA
• Letters will be printed on a space-available basis and "may
be reluctantly edited for length, or, if extraordinarily long, boring,
incoherent, or editing-intensive, tossed"
• Deadline is noon Thursday,
published weekly on Tuesdays
• Include your name and phone number - phone
number will not be published
• Email to: firstname.lastname@example.org
to: (707) 826-0161 **Email greatly preferred!**
• Postal mail to:
Arcata Eye, P.O. Box 451 Arcata, CA 95518
• No word limit, but "lengthy letters
may be held if we don't have room"
• Deadline is anytime Friday, published weekly
• Include your full name, phone number, and address - only your
name and hometown will be published
• Email to: email@example.com
to: (707) 839-2638 ("Save paper and skip the cover sheet")
• Postal mail
to: McKinleyville Press, P.O. Box 2593 McKinleyville, CA 95519
• Drop off
in person at: 1660 Central Avenue, Suite F, McKinleyville
• Letters should contain no more than 400 words
and should be typed or printed
• Include your name, phone number, and
address - only your name and
hometown will be published
• Email to: firstname.lastname@example.org
• Fax to: (707) 923-1065
• Postal mail to: The Independent, P.O. Box 2438 Redway, CA 95560
it off in person at: 827B Redwood Drive, Garberville
• No details available online...
• Email to: email@example.com
• Fax to: (707) 826-5921
• Postal mail to: The Lumberjack
• Nelson Hall East Humboldt State University
Arcata, CA 95521
Contact Information for Other Papers
Ferndale Enterprise: firstname.lastname@example.org
Fort Bragg Advocate: email@example.com
Hoopa Valley Reporter: firstname.lastname@example.org
Humboldt Advocate: email@example.com
Senior News: firstname.lastname@example.org
Humboldt County Leaders Endorse Measure T!
Democratic Party of Humboldt County
Green Party of Humboldt County
Central Labor Council of Humboldt and Del Norte Counties
American Federation of State, County and Municipal Employees (AFSCME) Local #1684
Building and Construction Trades of Humboldt and Del Norte Counties
Carpenters Union Local #751
Operating Engineers Union Local #3 AFL-CIO
Paul Gallegos, Humboldt County District Attorney
Peter LaVallee, Eureka Mayor
Chris Kerrigan, Eureka City Council
Dave Meserve, Arcata City Council
Harmony Groves, Arcata City Council
Paul Pitino, Arcata City Council
Bob Ornelas, Former Arcata Mayor
Connie Stewart, Former Arcata Mayor
Elizabeth Conner, Former Arcata City Council
Julie Fulkerson, Former Humboldt County Board of Supervisors
... and hundreds of other individuals and local businesses! Join us today!
View the full list of public endorsements!
Learn more about Measure T in a Pros and Cons Video, produced by Eileen McGee (51 mins)
Chris Kerrigan, Eureka City Counsel, and Kate Christensen, owner of The Garden Gate, support Measure T! (1 min)
Paul Gallegos, Humboldt County District Attorney, and Nezzie Wade, community member, support Measure T! (1 min)
Larry Glass, owner of The Works, and Dennis Rael, owner of Los Bagles, support Measure T! (1 min)